Skip to main content

2022-2027 STRATEGIC PLAN: CLIMBING HIGHER

Strategic Plan WVU Potomac State College, 2022-2027


    I. Primary Goal 1: Increase enrollment by 30%  


a. Secondary Goal 1: Increase new students by 20%

 

1. Continue to engage with students at feeder high schools in primary and secondary recruitment areas

Responsible Group
Enrollment Services (ES)


2. Enhance social media presence and marketing


Responsible Group 
University Relations (UR)


3. Increase international student enrollment
  

Responsible Group
ES


4. Reach out to all WV high school seniors taking SAT


Responsible Group
ES


5. Promote and enhance Honors Program


Responsible Group
ES and Honors Coordinator

6. Identify & target specific populations
(i.e. Veterans, non-traditional)         
  

Responsible Group
ES


7. Increase student-athlete 
enrollment
  

Responsible Group
Athletic Director (AD) & ES


8. Explore the addition of new athletic programs


Responsible Group
AD and Finance & Operations (F&O)



b. Secondary Goal 2: Increase retention by 15%



i. Initiative 1: Increase student engagement




1. Provide at least 1 activity for students per day throughout the week



Responsible Group

Student Life (SL)

2. Provide 3 activities for faculty-student interaction per month

Responsible Group

SL & AA


3. Promote student organizations


Responsible Group

SL & Marketing

4. Provide training of faculty on best practices to engage students


Responsible Group

AA

5. Create/Enhance learning communities in residence halls


Responsible Group

ACS, AA and SL


6. Create learning communities for commuters


Responsible Group

ACS, AA and SL


7. Create/Enhance Summer Bridge Program


Responsible Group

AA & SL

8. Create focus groups to identify strengths and weaknesses


Responsible Group

AA & SL


9. Explore peer mentor programs


Responsible Group

AA & SL


ii. Initiative 2: Identify and support at-risk students



1. Create proactive and reactive strategies for all at-risk students


Responsible Group

All Units


2. Academically at-risk students




a. Utilize Early Alerts


Responsible Group

Faculty & Success Center

b. Enhance efforts to support students who receive early alerts         

Responsible Group

ASC & AA


c. Add dedicated professional advisor



Responsible Group

AA 


d. Enhance Academic success center interventions



Responsible Group

ASC 



e. Enhance & Promote Writing and Math Center activities


Responsible Group

AA



f. Create programming for first-generation students



Responsible Group

AA & SL



g. Enhance support for students on probation



Responsible Group

AA



3. Behavioral at-risk students




a. Enhance BIT (Behavioral Intervention Team)



Responsible Group

BIT



b. Enhance mental health support of students



Responsible Group

Counseling



c. Host activities for students, faculty and staff related to mental health



Responsible Group

Counseling, AA and SL



d. Create programming to help prevent anxiety and stress



Responsible Group

Counseling



e. Train and enlist RAs to identify and assist students with mental health problems


Responsible Group
Counseling and SL



4. Diversity, Equity & Inclusion (DEI) at-risk students




a. Promote multicultural room availability


Responsible Group
SL


b. Increase services and activities for diverse students


Responsible Group
SL


c. Increase programing to educate faculty, staff and students about issues concerning various races, ethnicities and cultures


Responsible Group
AA & SL




d. Enhance training for faculty and staff regarding best practices for engaging and supporting a diverse student population


Responsible Group
AA




5. Financially at-risk students




a. Enhance and increase resources including need-based aid for our students, especially non-residents


Responsible Group
SL & ES



b. Promote available resources so students are aware of them


Responsible Group
Marketing



6. Create focus groups for all at-risk student populations


Responsible Group
SL & AA 



iii.  Initiative 3: Enhance student support services




1. Increase professional advisors


Responsible Group
AA


2. Enhance training of faculty advisors


Responsible Group
AA


3. Create assessment measure for advising


Responsible Group
Academic Standards


4. Increase/Enhance career services for students


Responsible Group
AA


5. Enhance support of online students


Responsible Group
AA and ACS


6. Enhance support of student-athletes


Responsible Group
AD, AA and ACS


iv. Initiative 4: Enhance support for undecided general studies majors




1. Create general studies major-only WVUe sections to focus more on career exploration


Responsible Group
AA



2. Professional advisor dedicated to general studies majors


Responsible Group
AA


3. Explore meta-majors as an alternative to general studies


Responsible Group
AA


4. Create programming for undecided majors



Responsible Group
AA & SL



     II. Primary Goal 2: 70% of graduates will be able
         to demonstrate effective soft skills 



a. Secondary Goal 1: Create an effective assessment measure for soft skills


Responsible Group
AA



b. Secondary Goal 2: 70% of graduates will demonstrate effective communication skills


Responsible Group
AA



c. Secondary Goal 3: 70% of graduates will demonstrate effective critical thinking skills


Responsible Group
AA



d. Secondary Goal 4: 70% of graduates will demonstrate respect & integrity


Responsible Group
AA & SL



e. Secondary Goal 5: 70% of graduates will demonstrate resiliency  


Responsible Group
AA & SL


f. Secondary Goal 6: 70% of graduates will demonstrate global


Responsible Group
AA & SL

     III. Primary Goal 3: Create a supportive
          and welcoming campus environment


a. Secondary Goal 1: Increase sense of community for students




i. initiative 1: Increase student engagement as outlined in primary goal 1




ii. Initiative 2: Enhance Welcome Week activities

1. Survey students about what would have been helpful and fun


Responsible Group
SL




iii. Initiative 3: Increase/enhance recreation activities


Responsible Group
SL


b. Secondary Goal 2: Increase sense of community for faculty




i. Initiative 1: Add common areas for faculty


Responsible Group
AA & Facilities


ii. Initiative 2: Enhance transparency


Responsible Group
Leadership

a. Enhance communication between faculty and administration

Responsible Group

AA & Faculty


iii. Initiative 3: Create mentorship program for new faculty


Responsible Group
AA


iv. Initiative 4: Create opportunities for faculty to share successes and discuss/problem-solve concerns




c. Secondary Goal 3: Increase sense of community for staff



i. Initiative 1. Create mentorship program for new staff


Responsible Group
F&O


d. Secondary Goal 4: Create social activities for students, faculty and staff


Responsible Group
SL, AA and F&O


i. Initiative 1: Explore coffee shop/grab and go in student union


Responsible Group
SL


e. Secondary Goal 5: Increase community connections & partnerships


Responsible Group
All Units



i. Initiative 1: Increase internship opportunities by 20%


Responsible Group
Career Services

ii. Initiative 2: Create a work group to develop 5 community initiatives


Responsible Group
All Units

iii. Initiative 3: Identify community academic & programming needs



Responsible Group
AA



     IV. Primary Goal 4: Increase Fiscal Stability by 50%
         


a. Secondary Goal 1: Increase enrollment as outlined in primary goal 1




b. Secondary Goal 2: Focus resources/marketing based on data regarding student interest and workforce demand


Responsible Group
Marketing




c. Secondary Goal 3: Increase employee retention by 20%


Responsible Group
All Units


i. Initiative 1: Increase all salaries to a market competitive rate of 90-110% compa ratio


Responsible Group
Leadership and F&O




d. Secondary Goal 4: Increase non-tuition revenue by 40%


Responsible Group
F&O

i. Initiative 1: Explore market interest to lease/purchase unused, underutilized, or cost-prohibitive assets
Responsible Group
F&O


ii. Initiative 2: Increase foundation contributions by 20%


Responsible Group
Foundations



iii. Initiative 3: Utilize PSC athletic facilities during off-season to generate revenue


Responsible Group
F&O and Marketing


iv. Initiative 4: Increase grant funding by 20%


v. Initiative 5: Transform assets into recreational areas and revenue generating activities



Responsible Group
F&O & Facilities



e. Secondary Goal 5: Assess and enhance efficiency of all units


Responsible Group
F&O and AC in all


i. Initiative 1: Create and analyze a method to evaluate program viability


Responsible Group
AA



ii. Initiative 2: Create and analyze a method to evaluate student life activities


Responsible Group
SL



iii. Initiative 3: Create and analyze a method to evaluate marketing


Responsible Group
Marketing & WVU URES


iv. Initiative 4: Create and analyze a method to evaluate recruitment


Responsible Group
ES & WVU URES


v. Initiative 5: Create and analyze a method to evaluate athletics


Responsible Group
AD & SL


vi. Initiative 6: Create and analyze a method to evaluate farm operations


Responsible Group
AD & Farm Manager (FM)

     V. Primary Goal 5: Decrease Our Carbon Footprint by 20%
         and welcoming campus environment


a. Secondary Goal 1: Estimate our current carbon footprint


Responsible Group
Facilities


b. Secondary Goal 2: Increase recycling efforts


Responsible Group
Facilities

i. Initiative 1: Explore partnerships with local businesses to create a larger supply to increase recycling options through recycling vendors         
Responsible Group
F&O & Facilities




ii. Initiative 2: Increase collection bins on campus


Responsible Group
Facilities       
 

c. Secondary Goal 3: Explore alternative energy sources


Responsible Group
F&O & Facilities    



d. Secondary Goal 4: Create programing to increase education about environmental issue


Responsible Group
AA 




i. Initiative 1: Explore creating annual campaigns to focus on a specific environmental issue to focus activities in and out of courses


Responsible Group
SL & AA 




e. Secondary Goal 5: Continue partnering with CommuniTree (or similar organizations) to plant more trees on campus


Responsible Group
AA & Facilities




f. Secondary Goal 6: Increase filtered water stations throughout campus to decrease bottled water use


Responsible Group
Facilities



    VI. Primary Goal 6: Address Infrastructure Needs  


a. Secondary Goal 1: Update Buildings





i. Initiative 1: Conduct an analysis of all PSC buildings & facilities


Responsible Group
AA, AD, F&O & Facilities



ii. Initiative 2: Use the building analysis to create a plan to address building updates






1. Replace stage and renovate green room at Church McKee



Responsible Group
F&O & Facilities



2. Expand nursing facility space


Responsible Group
AA, F&O & Facilities



3. Renovate Science Building


Responsible Group
AA, F&O & Facilities


4. Renovate & repurpose Davis Hall


Responsible Group
AA, F&O & Facilities



5. Renovate Lough Gymnasium


Responsible Group
AD, F&O & Facilities


6. Renovate Upper Shop on Gustafson Farm


Responsible Group
FM, F&O & Facilities



iii. Initiative 3: Use facility analysis to create a plan to address facility needs


Responsible Group
AD, F&O & Facilities



1. Enhance weight room


Responsible Group
SL, F&O & Facilities


2. Add press boxes at Stayman Field and Golden Park


Responsible Group
AD, F&O & Facilities



3. Replace turf


Responsible Group
F&O & Facilities


4. Create spaces/facilities for new sports


Responsible Group
AD, F&O & Facilities


5. Enhance streaming capabilities of athletic facilities



Responsible Group
IT, AD, F&O & Facilities


6. Install internet capabilities to the Gustafson & Malone Farms


Responsible Group
IT & FM




7. Install internet capabilities to the horse barn/riding arena



Responsible Group
IT & FM



8. Enhance SAGE Innovation Lab






iv. Initiative 4: Prioritize and implement the plan to update buildings



Responsible Group
F&O & Facilities



v. Initiative 5: Increase and enhance common areas for students








1. Renovate Student Union


Responsible Group
SL, F&O & Facilities


2. Promote and enhance Rec Center


Responsible Group
SL, F&O & Facilities



3. Rethink/utilize residence hall lounge spaces


Responsible Group
SL, F&O & Facilities



4. Add locker room with restroom & showers on Gustafson Farm


Responsible Group
FM, F&O & Facilities



5. Add and enhance outdoor opportunities for students


Responsible Group
SL, FM, F&O & Facilities



b. Secondary Goal 2: Update and expand IT systems







i. Initiative 1: Conduct an analysis of IT needs


Responsible Group
IT


ii. Initiative 2: Use the IT analysis to create a plan to address IT needs


Responsible Group
IT



iii. Initiative 3: Prioritize and implement the plan address IT needs


Responsible Group
IT, F&O & Facilities



c. Secondary Goal 3: More efficiently utilize space owned by PSC






i. Initiative 1: Conduct a space usage analysis


Responsible Group
F&O & Facilities



ii. Initiative 2: Use the space usage analysis create a plan to improve space usage


Responsible Group
F&O & Facilities



iii. Initiative 3: Prioritize and implement the plan address IT needs


Responsible Group
Facilities



iv. Initiative 4: Increase revenue-generating spaces

1. Increase SAGE Innovation lab utilization


Responsible Group
F&O & Facilities